how to build up patient portal population

by Dr. Martina Jacobi 9 min read

How to Build a Patient Portal for Patient Engagement

14 hours ago May 14, 2015 · Here are five easy, inexpensive ways you can attract a larger patient population. Make Sure You’re Listed Online; ... You don’t want to clog your patients’ inboxes and end up in the Spam folder! ... in your patient portal, on your social media channels, in your email newsletter, or wherever else your patients and potential leads will come ... >> Go To The Portal


Conduct patient outreach, education Fundamental to getting patients to register for the patient portal is telling them about it. Discussing patient portal signup during an in-person or virtual healthcare visit is a key step to improving sign-up rates.

Full Answer

How can I get more patients to use the portal?

May 14, 2015 · Here are five easy, inexpensive ways you can attract a larger patient population. Make Sure You’re Listed Online; ... You don’t want to clog your patients’ inboxes and end up in the Spam folder! ... in your patient portal, on your social media channels, in your email newsletter, or wherever else your patients and potential leads will come ...

What did the Institute do for the patient portal?

For all that, expecting people to adopt the patient portal without assistance is a bold move. Let’s see how you can educate them about the technology. Provide portal training. One study that recorded and analyzed participants trying to complete six tasks in a patient portal, found numerous violations of Nielsen’s usability principles. People were assuming functionalities that …

What if I don’t have access to the patient portal?

Aug 26, 2019 · When encouraging Direction Takers to use their portal, you need to be specific. They will typically listen to doctors’ advice, relying on their expertise and credentials. Balance Seekers, on the other hand, prefer to make their own decisions regarding their healthcare, based off of input from doctors as well as other health sources.

How can providers empower patients to take the next step?

Feb 07, 2018 · The Institute implemented a robust patient portal that patients can use to: Send and receive secure messages Access and review clinical summaries Access and review their health information (medications, health history, allergies, current medication, lab and other test results) Download their medical record Create a “wallet card” that lists their medications …

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How do you increase patient portal?

The following strategies will help you engage your patients to use the portal.
  1. Mass enrollment. ...
  2. Get the whole office involved. ...
  3. Use every patient handout or marketing collateral as an opportunity to promote the patient portal. ...
  4. Market the benefits, not the features. ...
  5. Older patients may surprise you.
May 28, 2019

How do I increase patient portal adoption?

How to Improve Patient Portal Adoption, Registration Rates
  1. Conduct patient outreach, education.
  2. Considering hard-to-reach populations.
  3. Using the patient portal in public health efforts.
Jan 27, 2021

What makes a great patient portal?

In order to help you evaluate common portal capabilities, we asked patients which portal features they would need the most: Scheduling appointments online. Viewing health information (e.g., lab results or clinical notes) Viewing bills/making payments.Jul 24, 2019

How many people use a patient portal?

Nearly 40 percent of individuals nationwide accessed a patient portal in 2020 – this represents a 13 percentage point increase since 2014.Sep 21, 2021

Do patient portals improve healthcare?

Engaging patients in the delivery of health care has the potential to improve health outcomes and patient satisfaction. Patient portals may enhance patient engagement by enabling patients to access their electronic medical records (EMRs) and facilitating secure patient-provider communication.

Are patient portals effective?

Patient portal interventions were overall effective in improving a few psychological outcomes, medication adherence, and preventive service use. There was insufficient evidence to support the use of patient portals to improve clinical outcomes.

What should be in a patient portal?

A robust patient portal should include the following features:
  • Clinical summaries.
  • Secure (HIPAA-compliant) messaging.
  • Online bill pay.
  • New patient registration.
  • Ability to update demographic information.
  • Prescription renewals and contact lens ordering.
  • Appointment requests.
  • Appointment reminders.

How do you optimize patient portals for patient engagement and meet meaningful use requirements?

Meet Meaningful Use Requirements

The portal must be engaging and user- friendly, and must support patient-centered outcomes. The portal also must be integrated into clinical encounters so the care team uses it to convey information, communicate with patients, and support self-care and decision-making as indicated.

What are the benefits and challenges of using patient portals?

What are the Top Pros and Cons of Adopting Patient Portals?
  • Pro: Better communication with chronically ill patients.
  • Con: Healthcare data security concerns.
  • Pro: More complete and accurate patient information.
  • Con: Difficult patient buy-in.
  • Pro: Increased patient ownership of their own care.
Feb 17, 2016

Why do people not use patient portals?

Disadvantages of patient portals result in these lower rates of use. For some people, they avoid using the portals altogether for reasons like security issues, low health literacy, or lack of internet. Even for those who do access their accounts, there are still other disadvantages of patient portals.Nov 11, 2021

Why do patients not use patient portals?

The researchers found no demographic differences among nonusers who said that a technology hurdle, lack of internet access or no online medical record was the reason why they did not make use of a patient portal.May 14, 2019

What is a reason for providers to be reluctant to use a patient portal?

The reason why most patients do not want to use their patient portal is because they see no value in it, they are just not interested. The portals do not properly incentivize the patient either intellectually (providing enough data to prove useful) or financially.

Improving Care with Patient Portals

Patients can sometimes feel overwhelmed during a doctor’s appointment, whether due to unexpected news or complex medical terminology. Fortunately, patient portals allow providers to share clinical summaries after a screening or check-up, so patients can then easily reference their medical history or lab results on their own time.

Understanding Low Portal Adoption Rates

As helpful as this technology can be, it still isn’t being used to its full potential. At two-thirds of hospitals, less than a quarter of patients have activated their portal. Despite our constantly-connected world, many patients still don't use or see the value in the patient portal.

Improving the Use of Patient Portals

Nearly all healthcare facilities have a portal system in place, and many practitioners are trying to encourage their patients to use the technology. It’s important for healthcare providers to understand their patients’ barriers to adoption and how to best address and counter them.

What is the MyConditions portal?

The MyConditions feature will allow patients with specific conditions, such as diabetes, asthma or high blood pressure, to submit health data such as blood glucose levels and blood pressure, and track their condition. Patients will also be able to submit information about their health and health care—including allergies, medications, and immunizations—which providers would then reconcile with information in the record. There are also plans to expand the use of text messaging to support patient self-management. Throughout the process, the Institute will continue to work with provider champions and seek patient and family input.

How to share clinical summary?

Providers review the clinical summary during the office visit. To share the clinical summary during the office visit , providers finish their progress notes during the visit and print the clinical summary right in the exam room. Dr. Calman stresses the importance of finishing the progress notes during the visit and reviewing it with the patient: “I like to read it back to them and patients really appreciate that. You’re saying to them that you’ve heard them and that you’re trying to accurately reflect what they shared with you.”

Why is it important to hand out a clinical summary?

Calman also emphasizes the “symbolic importance” of handing the patient a clinical summary. By giving the patient their medical information, educational resources and instructions, providers are empowering patients to take the next step in their own health care. Another provider notes that his patients have become accustomed to receiving the clinical summary and won’t leave without it.

What is MedlinePlus Connect?

The Institute was a key partner in the development of MedlinePlus Connect, a patient-education resource offered by the National Library of Medicine. Patients access educational resources via MyChart/ MiRecord by clicking on a diagnosis/problem and medications. Dr. Calman was eager to implement MedlinePlus Connect so that patients would have easy access to reputable health information to help them understand their health conditions and lab results. In his view, MedlinePlus Connect “democratizes health information,” making high-quality and usable information widely available to patients.

What do providers do when a patient does not open a lab?

To ensure patients receive important information, provider s can set up alerts to notify them if a patient does not open a message or check a lab result within a specified period, in which case they follow up by phone or letter. Suggesting alternative ways to access the portal.

What is the Institute's approach to patient education?

“An underpinning of the Institute’s approach to patient education is “the conviction that everybody is in need of becoming educated and empowered about their own health care decisions.” – Neil Calman, MD

When can a minor have access to their health records?

In cases where minor patients have complex medical issues , these patients can choose whether or not their parent or guardian (s) can have access to their entire health record. Providers review this decision with the patient annually.

Why do older patients use patient portals?

Just because your patients are older does not mean they are incapable of using the patient portal technology. The study published in the Annals of Family Medicine found that older patients and patients with chronic conditions were more likely to create a patient portal account, and many of these elderly patients often experience chronic conditions. The patient portal has become a fantastic tool for managing chronic conditions. Since these patients have more appointments to schedule and more lab results to view, the portal can ease these processes and keep them well-informed on their health. While they may take more time to learn the technology, elderly patients are often some of your most engaged patients, so continue to encourage portal use among these older patients as well as your younger demographic.

How to speed up a patient's visit to the office?

To speed up a patient’s visit to the office, let them know of any questionnaires or medical history forms they can fill out on the portal ahead of time. When a patient checks out, be sure to remind them that bills are payable through the portal as well.

Is it important to get patients to sign up for portal?

It is not as simple as getting your patients signed up with portal accounts. It is important that you also get them to engage in the content you are sharing with them before ...

Conduct patient outreach, education

Fundamental to getting patients to register for the patient portal is telling them about it. Discussing patient portal signup during an in-person or virtual healthcare visit is a key step to improving sign-up rates.

Considering hard-to-reach populations

For some populations, patient portal outreach may require variable approaches. Some patients may benefit from their clinician walking them through the sign-up process, while others may need instructions in a language that is not English.

Using the patient portal in public health efforts

It is undeniable that the patient portal has seen a critical use case in the COVID-19 pandemic. At the start of the pandemic, healthcare organizations leveraged the tool to give patients some information about the virus and how they can keep themselves and their loved ones safe.

How does patient portal help?

Patient portals alone can improve preventive and chronic disease management by nearly 10% for some conditions, according to researchers at Kaiser Permanente. Other studies corroborate that these types of healthcare IT tools generate patient loyalty and increase patient satisfaction and engagement.

What is patient registration?

Patient Registration – Enables patients to input their information and create a profile using a computer or a tablet.

What is interoperability in healthcare?

Healthcare organizations are also mandated to ensure interoperability, which means the patient portal or any health IT tool you build must be able to “talk” to other systems for faster and more transparent exchange of data.

What is a physician profile?

Physician Profile – Keep track of your physicians’ accreditations, specializations and billable hours. Meanwhile, patients can browse through the directory and choose which physician is best suited for their concern.

What is patient management?

Patient Management – Contains the patient’s medical record, including history, dates of previous consultations, physician notes and prescriptions, among others . Physicians can also use this feature to record and keep track of the patient’s vital signs and biometrics.

What is a pre built app?

Pre-built applications are created to attract as many customers as possible. Yet, what may work for a full-scale hospital network may not work for a small town practice. Out-of-the-box healthcare apps often contain a lot of features you don’t need but lack that one function you DO need.

Is a patient portal one thing?

Creating an online patient portal is one thing; building a compliant app is another.

How to get patients to sign up for a patient portal?

Having trouble getting users to sign-up? Try a bulk enrollment method. Pull the email addresses for any patients who haven’t enrolled in your patient portal and then upload them into the system (you'll need to verify your patient portal has a bulk upload feature). Then send a series of emails to the patients encouraging them to pick a username and password. Some patient portals may also allow you to assign usernames and temporary passwords for your patients to automatically enroll them. Then, send a series of emails welcoming patients to the portal and showing them how to access it. If you use this tactic, remember that some emails are likely to end up in patients’ spam folders.

How to promote patient portal?

Look at every patient interaction as an opportunity to promote the patient portal. If a patient calls in to schedule an appointment, have the receptionist explain that next time they can schedule an appointment online, and even receive appointment reminders by email. When patients are checking out, make sure staff say they’ll be able to pay their bills online. And, before you leave the exam room, remind them that they’ll be able to access any lab results and a clinical summary (or other materials, relevant to your practice) through the portal.

Why is patient portal important?

Patient portals can be great tools for engaging your patients, and can even help save you time when patients use secure messaging. Still, getting your practice’s patient portal set-up and actually getting patients to use it are two entirely different challenges.

Why do patients use patient portals?

It makes sense — patients are more likely to use a patient portal if it’s filled with useful tools and valuable information that’s specific to their conditions and needs. Instead of searching the web for information of questionable quality, they’ll know any information in the portal is coming straight from their doctor.

Do elderly patients need help?

While elderly patients may need a little more help navigating the patient portal, they’re also your most motivated and engaged users.

Is patient portal a project?

Adopting a patient portal is a huge project, and it’s likely to need some tweaking and updating after your first launch. If you add a new feature (like, say appointment scheduling) or update the layout to make it more user-friendly, make sure you advertise these changes to your patients. A patient who initially logged on and was frustrated by bugs or a difficult layout might be encouraged by news of an updated design.

Can you have a patient portal?

Yes! Even if you’ve had patient portals on your mind for what seems like forever, it takes time for your patients to adjust and start using a new system. Plus, some of your more infrequent patients may not have been into the office since the launch. Be patient, and keep up all your promotion efforts until you’re satisfied with the numbers.

How much does it cost to develop a patient portal?

Although patient portal software development costs can only be assessed on a case-by-case basis, a comprehensive solution which is merged into a hospital IT infrastructure and enhanced with all the features listed above would cost you anything between $100,000 and $140,000.

What is patient portal?

In a nutshell, a patient portal is the user-facing component of an electronic health record (EHR) solution, which is intended to simplify patients’ access to medical data — i. e., physician notes, laboratory results, billing information, — and drive patient participation.

What is the best technology stack for patient portal software?

According to Zakhar Bessarab, head of the web development unit at R-Style Lab, the optimum technology stack for the web components of patient portal software would list a flexible PHP framework (preferably Laravel or Symfony), MySQL/NoSQL database, Node.js WebSocket API supporting the live chat functionality, Go- or Python-based microframework enabling secure integration with an EHR solution and a JavaScript framework — preferrably Angular or React — for effective data visualization.

Why is patient portal adoption important?

Greater patient portal adoption correlates with hospital revenues and allows care providers automate tasks that were previously performed manually — i.e., patient consultations, gathering patient feedback, scheduling visits and sharing payment information. To foster physician-patient collaboration, however, it is necessary to promote your portal. The are a few steps you can take in this direction, including targeted email campaigns, loyalty programs and personal assistance with user profile configuration.

What is the educational section of a patient portal?

Designed to replace printed supplementary materials promoting healthy habits and effective chronic condition management, the educational section of a patient portal allows physicians to develop personalized outreach campaigns and unlock the value of technology-assisted population health management.

What is the importance of integration with electronic health records?

Often regarded as the cornerstone of patient portal development, the integration with electronic health records ensures online access to medical information, including after-visit summaries, laboratory test results, medical images and clinical notes. Optionally, healthcare providers may take a step towards a deeper integration with hospital software and allow patients to self-manage the information regarding medication intake, allergies and immunization and upload files, which would be automatically added to their personal health records.

Why are patients ambivalent about technology?

Patients’ ambivalence towards the technology can be largely attributed to healthcare data interoperability issues and administrative barriers to obtaining access to medical records. Furthermore, most patients still live under the paradigm of encounter-based medicine and perceive medical portals as useful only around the time of a physician office visit.

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