who to market to patient portal

If you really want to maximize the effect of your patient portal marketing, partner with an agency that understands what it means to work with patients and their trusted healthcare centers. An agency can not only help to market your portal, but it can let you know how well your advertising is working and where it is performing best.

Full Answer

Who are the key market players in the patient portal market?

North America has been the largest patient portal market due to wide technological advancements in the region. Countries, such as the United States and Canada, have been successful in implementing IT technologies in their healthcare systems, which as a result, may boost the market growth.

What was the patient portal market size in 2018?

Dec 02, 2021 · For a better understanding of the market adoption of Patient Portal, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World.

What are the features of a healthcare portal?

You can advertise on social media and use your existing followers to create a lookalike audience to attract new patients. The same things we mentioned for marketing the portal to your existing audience can work for new patients, too. You may also want to consider search engine advertising for patient portal keywords to help you attract new patients.

What are the factors driving the growth of patient portal market?

Jan 07, 2022 · Companies include Athenahealth, Allscripts Healthcare Solution, Inc., CureMD, Cerner Corporation, ClinicalWorks, Greenway Health LLC, Medfusion, Inc., Nextgen Healthcare Information System LLC, McKesson Corporation, and Epic System Company are prominent players in the global patient portal market.

How do you promote a patient portal?

Seven tips on how to promote your patient portal Add a tag line to appointment cards, statements, newsletters, and other communication. An example: “Tired of playing phone tag? Sign up for the patient portal.” Change your practice's on-hold messaging to include information introducing the patient portal.

What method's should the organization use to market the portal to patients?

Capture email addresses for every patient. Don't assume that your patients don't have an email address. Ask every patient for their email as they schedule an appointment. Capture that information in your practice management system. Your patients will automatically be invited to join your portal.May 20, 2013

Who has the best patient portal?

Market Leader: athenahealth Healthcare IT rating agency KLAS recently selected athenahealth's athenaCommunicator as the #1 patient portal, with a score of 91.8 on the most recent Best in KLAS awards . athenahealth's suite was also ranked #2 overall for practice sizes from 1-75 physicians.

How do I increase patient portal adoption?

How to Improve Patient Portal Adoption, Registration RatesConduct patient outreach, education.Considering hard-to-reach populations.Using the patient portal in public health efforts.Jan 27, 2021

How common are patient portals?

A subsequent Office of the National Coordinator for Health Information Technology (ONC) data brief, based on the HINTS survey, reported that as of 2018, 52% of patients had patient portal access. Only around 28% had accessed the portal within the last year.Dec 2, 2019

Is secure patient portal legit?

That's why we offer the Secure Patient Portal so you can access your health information anytime. The Secure Patient Portal is a safe and easy way for your doctor or clinic to electronically share your healthcare information with you.

What types of patient portals are there?

There are two main types of patient portals: a standalone system and an integrated service. Integrated patient portal software functionality usually comes as a part of an EMR system, an EHR system or practice management software. But at their most basic, they're simply web-based tools.Feb 12, 2021

Can you hear me now a patient portal initiative program to increase patient engagement in an outpatient primary care setting?

The portal initiative program increased patient portal registration by 70% during the eight- week timeline. Using the PHE-5 scale as a metric, an increase in patient engagement of 60% was found, as three of the five scales showed an increase in engagement.Apr 21, 2021

What is the study period of this market?

The Global Patient Portal Market market is studied from 2018 - 2026. Read More

What is the growth rate of Global Patient Portal Market?

The Global Patient Portal Market is growing at a CAGR of 14.83% over the next 5 years. Read More

What is Global Patient Portal Market size in 2018?

The Global Patient Portal Market is valued at 2608 Million USD in 2018. Read More

What is Global Patient Portal Market size in 2026?

The Global Patient Portal Market is valued at 5980 Million USD in 2026. Read More

Which region has highest growth rate in Global Patient Portal Market?

Asia Pacific is growing at the highest CAGR over 2021- 2026. Read More

Which region has largest share in Global Patient Portal Market?

North America holds highest share in 2021. Read More

Who are the key players in Global Patient Portal Market?

Allscripts Healthcare Solutions Inc., McKesson Corporation, CureMD Healthcare, Athenahealth, Inc., Cerner Corporation are the major companies opera...

Start with Email

The first step to incorporate your patient portal into your healthcare digital marketing is to capture email addresses from every patient in your practice. Email addresses are commonly used for patient logins on portals and they provide you with a direct online connection to your patients.

Create an Autoresponder Series to Explain Your Patient Portal

Some of the reasons most commonly cited for low patient adoption of healthcare portals include:

Give Your Portal a Prominent Place on Your Website

You want patients to use the patient portal, and that means you’ve got to eliminate as many barriers as possible. One simple way to do that is to add a high-profile link to your portal on the homepage of your practice’s website.

Use Social Media to Educate Your Followers About the Portal

Many practices have active followings on social media. If your practice has a Facebook page or Twitter, then you can use those platforms to let your existing followers know about your new patient portal.

Promote Your Patient Portal in Digital Ads to Attract New Patients

Finally, you can use your patient portal as a way of attracting new patients. Many young people, in particular, expect online access to information. Marketing to them can help you grow your practice.

What is the global patient portal market?

The global patient portal market size was valued at USD 1.9 billion in 2018 and is expected to grow at a CAGR of 17.6% over the forecast period. The rising number of healthcare facilities adopting the patient portals are contributing to market growth. Also, increasing demand for Electronic Health Record (EHR) and mandatory federal norms are responsible for the increased usage of patient portals.

What is integrated patient portal?

Integrated patient portals dominated the type segment in terms of revenue share in 2018. About the increasing adoption of EHRs, pre-integrated patient portals are preferred by healthcare professionals. Integrated portals eliminate the need to develop a separate customized system to bridge the gap between physician requirements and patient information.

Why is patient portal important?

Patient portals can be great tools for engaging your patients, and can even help save you time when patients use secure messaging. Still, getting your practice’s patient portal set-up and actually getting patients to use it are two entirely different challenges.

What is the challenge of stage 2?

While stage 2 has 20 core objectives, arguably the most challenging ones are: 1) 50% of your patients must be able to access their health information online in a timely manner, and 2) more than 5% of patients must actually engage providers’ patient portals. Not only do your patients need to be enrolled in your patient portal, ...

Can you schedule an appointment online?

If a patient calls in to schedule an appointment, have the receptionist explain that next time they can schedule an appointment online, and even receive appointment reminders by email. When patients are checking out, make sure staff say they’ll be able to pay their bills online.

Is patient portal a project?

Adopting a patient portal is a huge project, and it’s likely to need some tweaking and updating after your first launch. If you add a new feature (like, say appointment scheduling) or update the layout to make it more user-friendly, make sure you advertise these changes to your patients. A patient who initially logged on and was frustrated by bugs or a difficult layout might be encouraged by news of an updated design.

Seven tips on how to promote your patient portal

Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for appointments.

Improving the patient experience

Escalating healthcare costs have made your patients more savvy consumers. They shop around and use personal referrals and online reviews to guide their decisions.

Patient messaging: an added benefit

While the patient portal gives your patients the power to schedule appointments and message you with questions and requests, Greenway Health’s Patient Messaging gives you an even more proactive tool to promote your practice.

Report Overview

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Type Insights

Delivery Mode Insights

End-Use Insights

Regional Insights

Key Companies & Market Share Insights

Segments Covered in The Report