trends on marketing patient portal

One recent trend that has been observed in the patient portal market is the use of cloud based systems to exchange information between the doctor and patient. Also, services like on demand video doctor for non-critical treatment is gaining popularity.

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What was the patient portal market size in 2018?

The patient portal market was valued at USD 2,608.5 million in 2020, and it is expected to reach USD 5,980.5 million by 2026, registering a CAGR of 14.83% during the forecast period. As COVID-19 march the globe the need for data sharing across various platforms and with patients has become essential.

Who are the key market players in the patient portal market?

Feb 23, 2022 · Key market trends: The Patient Portal market report analyzes key market trends that will impact the Patient Portal market in the future. Long- and short-term impact of these factors have been ...

What is the forecast period of patient portal market research report?

Feb 27, 2020 · NEW YORK, Feb. 27, 2020 /PRNewswire/ -- Market Overview The increasing growth of the patient portal market has been observed due to the adoption of the patient-centric approach by healthcare payers...

What are the factors driving the growth of patient portal market?

Based on delivery mode, the patient portal market is categorized into web-based delivery and cloud-based delivery. The cloud-based delivery is the latest trend and is expected to rise at a rapid rate in the near future owing to technological advancement, convenience, improved efficiency, and affordability. In terms of revenue, web-based delivery mode is projected to hold a significant …

How do you market a patient portal?

Seven tips on how to promote your patient portal Add a tag line to appointment cards, statements, newsletters, and other communication. An example: “Tired of playing phone tag? Sign up for the patient portal.” Change your practice's on-hold messaging to include information introducing the patient portal.

What is the most popular patient portal?

Top 10 Patient Portal Software By EMRSystemsEpic EHR Software's MyChart.athenahealth EMR Software's athenaCommunicator.PrognoCIS EMR Software.Cerner Specialty Practice Management Software.eClinicalWorks EMR Software's Patient Portal and Healow App.Greenway PrimeSUITE EHR Software.NextGen Healthcare EHR Software.More items...•Feb 7, 2020

What makes a great patient portal?

In order to help you evaluate common portal capabilities, we asked patients which portal features they would need the most: Scheduling appointments online. Viewing health information (e.g., lab results or clinical notes) Viewing bills/making payments.Jul 24, 2019

How do you increase patient portal?

The following strategies will help you engage your patients to use the portal.Mass enrollment. ... Get the whole office involved. ... Use every patient handout or marketing collateral as an opportunity to promote the patient portal. ... Market the benefits, not the features. ... Older patients may surprise you.More items...•May 28, 2019

What are the different types of patient portals?

There are two main types of patient portals: a standalone system and an integrated service. Integrated patient portal software functionality usually comes as a part of an EMR system, an EHR system or practice management software. But at their most basic, they're simply web-based tools.Feb 12, 2021

What is the difference between EMR and EHR?

It's easy to remember the distinction between EMRs and EHRs, if you think about the term “medical” versus the term “health.” An EMR is a narrower view of a patient's medical history, while an EHR is a more comprehensive report of the patient's overall health.Feb 15, 2017

What are the benefits and challenges of using patient portals?

What are the Top Pros and Cons of Adopting Patient Portals?Pro: Better communication with chronically ill patients.Con: Healthcare data security concerns.Pro: More complete and accurate patient information.Con: Difficult patient buy-in.Pro: Increased patient ownership of their own care.Feb 17, 2016

How do you optimize patient portals for patient engagement and meet meaningful use requirements?

Meet Meaningful Use Requirements The portal must be engaging and user- friendly, and must support patient-centered outcomes. The portal also must be integrated into clinical encounters so the care team uses it to convey information, communicate with patients, and support self-care and decision-making as indicated.

Why is patient portal important in healthcare?

Engaging patients in the delivery of health care has the potential to improve health outcomes and patient satisfaction. Patient portals may enhance patient engagement by enabling patients to access their electronic medical records (EMRs) and facilitating secure patient-provider communication.

How do patient portals improve patient outcomes?

Most of the portal interventions used tailored alerts or educational resources tailored to the patient's condition. Patient portal interventions lead to improvements in a wide range of psychobehavioral outcomes, such as health knowledge, self-efficacy, decision making, medication adherence, and preventive service use.Dec 19, 2019

How is patient portal success measured?

To be successful, they should be assessed using measures that span across improvements in patient and family engagement (e.g., overall use and satisfaction with use and care), clinical outcomes, and operational efficiency.

What is the goal of HIE?

The goal of health information exchange is to facilitate access to and retrieval of clinical data to provide safe, timely, efficient, effective and equitable patient-centered care. HIE can also be used by public health authorities to assist in the analysis of the health of populations.

What is the study period of this market?

The Global Patient Portal Market market is studied from 2018 - 2026. Read More

What is the growth rate of Global Patient Portal Market?

The Global Patient Portal Market is growing at a CAGR of 14.83% over the next 5 years. Read More

What is Global Patient Portal Market size in 2018?

The Global Patient Portal Market is valued at 2608 Million USD in 2018. Read More

What is Global Patient Portal Market size in 2026?

The Global Patient Portal Market is valued at 5980 Million USD in 2026. Read More

Which region has highest growth rate in Global Patient Portal Market?

Asia Pacific is growing at the highest CAGR over 2021- 2026. Read More

Which region has largest share in Global Patient Portal Market?

North America holds highest share in 2021. Read More

Who are the key players in Global Patient Portal Market?

Allscripts Healthcare Solutions Inc., McKesson Corporation, CureMD Healthcare, Athenahealth, Inc., Cerner Corporation are the major companies opera...

Why is the patient portal market growing?

Patient Portals market is expected to rise in the future due to factors such as: increase in demand due to ease in usage, advancements in technology which helps the key market players in upgrading their offerings, growing demand of electronic health record (EHR) and positive government funding policies.

What is a patient portal?

Patient Portal services are available 24*7 via which a patient can view his/her recent doctor visits, discharge summaries, allergies, medications, immunizations and lab results . The benefits of using patient portals is that it enhances patient-provider communication, support care between visits, empower patients and improve patient outcomes. Patient Portals are beneficial for the doctor too; it increases their productivity as they can have a quick overview of the patient’s medical history before examining them, which saves a lot of time because the doctor doesn’t need to go through stacks of files to understand the medical history of the patient; he/she can view it over the patient portal. Few advanced patient portals also allow patients to exchange email with their healthcare team, schedule non-urgent appointments, make payments, download forms, update their contact information and check benefits and coverage.

Report Overview

The global patient portal market size was valued at USD 1.9 billion in 2018 and is expected to grow at a CAGR of 17.6% over the forecast period. The rising number of healthcare facilities adopting the patient portals are contributing to market growth.

Type Insights

Integrated patient portals dominated the type segment in terms of revenue share in 2018. About the increasing adoption of EHRs, pre-integrated patient portals are preferred by healthcare professionals.

Delivery Mode Insights

In 2018, web-based patient portals held a majority of the market share in terms of revenue. Technological advances, improved efficiency, convenience, and affordability are some of the factors responsible for the increasing adoption of web-based patient portals.

End-Use Insights

The healthcare providers dominated the end-use segment of the patient portal market in 2018. Moreover, the providers are anticipated to be the fastest-growing segment over the forecast period from 2019 to 2026.

Regional Insights

North America held a majority of the market share in 2018, owing to the technological advancements in healthcare IT. The Asia Pacific is anticipated to experience the fastest growth over the forecast period due to improving healthcare infrastructure and rising expenditure.

Key Companies & Market Share Insights

Some of the key market players in the patient portal market are Allscripts Healthcare Solutions, athenahealth, Inc., Cerner Corporation, Epic System Company, McKesson Corporation, GE Healthcare, Medfusion, and CureMD.

Segments Covered in the Report

This report forecasts revenue growth and provides an analysis of the latest trends in each of the subsegments from 2015 to 2026. For this study, Grand View Research has segmented the patient portal market based on type, delivery mode, end-use, and region:

Seven tips on how to promote your patient portal

Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for appointments.

Improving the patient experience

Escalating healthcare costs have made your patients more savvy consumers. They shop around and use personal referrals and online reviews to guide their decisions.

Patient messaging: an added benefit

While the patient portal gives your patients the power to schedule appointments and message you with questions and requests, Greenway Health’s Patient Messaging gives you an even more proactive tool to promote your practice.