patient portal marketing to

The use of patient portal marketing is also a great way to remind patients of annual physicals, important prevention screenings and vaccinations. Understanding Low Portal Adoption Rates As helpful as this technology can be, it still isn’t being used to its full potential.

Full Answer

What is the patient portal market segmentation?

The first step to incorporate your patient portal into your healthcare digital marketing is to capture email addresses from every patient in your practice. Email addresses are commonly used for patient logins on portals and they provide you with a direct online connection to your patients. Perhaps you already have email addresses for most patients.

What is a patient portal in healthcare?

Aug 26, 2019 · Alana Jenkins, Marketing Manager |. August 26, 2019. Learn how to increase patient portal use as patient portals can be an effective way to improve a provider’s quality of care. By giving healthcare consumers access to their medical information, user-friendly scheduling capabilities and any of the other portal tools, you also give patients a way to …

Why is the patient portal market on the rise?

The Patient Portal Market is segmented by Portal (Integrated Patient Portal and Standalone Patient Portal), Deployment Mode (Cloud based, On-Premise), End User (Hospitals and Clinics, Pharmacies, and Other End User), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America).

Which companies have launched patient portals in 2021?

Jun 03, 2015 · 5. Market your patient portal. As we’ve discussed above, your patients may not use your patient portal because they are either unaware that it exists or they don’t understand the benefits. Informative marketing materials can help to get the word out about your patient portal and how patients can benefit from it. You can send out mailers to your patients to let them …

How do you promote a patient portal?

Seven tips on how to promote your patient portal Add a tag line to appointment cards, statements, newsletters, and other communication. An example: “Tired of playing phone tag? Sign up for the patient portal.” Change your practice's on-hold messaging to include information introducing the patient portal.

How do I increase patient portal adoption?

How to Improve Patient Portal Adoption, Registration RatesConduct patient outreach, education.Considering hard-to-reach populations.Using the patient portal in public health efforts.Jan 27, 2021

What is patient portal used for?

A patient portal is a secure online website that gives patients convenient, 24-hour access to personal health information from anywhere with an Internet connection. Using a secure username and password, patients can view health information such as: Recent doctor visits.Sep 29, 2017

What is the most popular patient portal?

Top 10 Patient Portal Software By EMRSystemsEpic EHR Software's MyChart.athenahealth EMR Software's athenaCommunicator.PrognoCIS EMR Software.Cerner Specialty Practice Management Software.eClinicalWorks EMR Software's Patient Portal and Healow App.Greenway PrimeSUITE EHR Software.NextGen Healthcare EHR Software.More items...•Feb 7, 2020

Can you hear me now a patient portal initiative program to increase patient engagement in an outpatient primary care setting?

The portal initiative program increased patient portal registration by 70% during the eight- week timeline. Using the PHE-5 scale as a metric, an increase in patient engagement of 60% was found, as three of the five scales showed an increase in engagement.Apr 21, 2021

How does a portal work?

All the Facebook Portal devices feature AI-powered "Smart Camera and Smart Sound" technology. This tech enables the cameras to recognise people and then follow them around the room and automatically pan and zoom while also minimising background noise and enhancing the voice of whoever is calling.May 17, 2021

What are the benefits and challenges of using patient portals?

What are the benefits of patient portals?Patient portals are efficient. ... Patient portals improve communication. ... They store health information in one place. ... Patient portals satisfy meaningful use standards. ... They improve data accuracy. ... Patient portals make refilling prescriptions easy. ... They're available whenever you need them.More items...•Jul 15, 2019

What is the goal of hie?

Electronic health information exchange (HIE) allows doctors, nurses, pharmacists, other health care providers and patients to appropriately access and securely share a patient's vital medical information electronically—improving the speed, quality, safety and cost of patient care.Jul 24, 2020

What are the different types of patient portals?

There are two main types of patient portals: a standalone system and an integrated service. Integrated patient portal software functionality usually comes as a part of an EMR system, an EHR system or practice management software. But at their most basic, they're simply web-based tools.Feb 12, 2021

How common are patient portals?

A subsequent Office of the National Coordinator for Health Information Technology (ONC) data brief, based on the HINTS survey, reported that as of 2018, 52% of patients had patient portal access. Only around 28% had accessed the portal within the last year.Dec 2, 2019

What is patient engagement software?

Simply and broadly defined, patient engagement software is any electronic system designed to communicate with patients, provide educational resources, or manage the patient-provider relationship.

Start with Email

The first step to incorporate your patient portal into your healthcare digital marketing is to capture email addresses from every patient in your practice. Email addresses are commonly used for patient logins on portals and they provide you with a direct online connection to your patients.

Create an Autoresponder Series to Explain Your Patient Portal

Some of the reasons most commonly cited for low patient adoption of healthcare portals include:

Give Your Portal a Prominent Place on Your Website

You want patients to use the patient portal, and that means you’ve got to eliminate as many barriers as possible. One simple way to do that is to add a high-profile link to your portal on the homepage of your practice’s website.

Use Social Media to Educate Your Followers About the Portal

Many practices have active followings on social media. If your practice has a Facebook page or Twitter, then you can use those platforms to let your existing followers know about your new patient portal.

Promote Your Patient Portal in Digital Ads to Attract New Patients

Finally, you can use your patient portal as a way of attracting new patients. Many young people, in particular, expect online access to information. Marketing to them can help you grow your practice.

What is a patient portal?

As per the scope of the report, the patient portal is a web-based access point that is connected with the electronic health records (EHR) systems and is focused on patient’s access to health records. The patients can share their health information and communicate remotely. These allow patients to look into various data points. Some portals allow patients to check medical history data and view demographics.

Which country has the largest patient portal market?

North America has been the largest patient portal market due to wide technological advancements in the region. Countries, such as the United States and Canada, have been successful in implementing IT technologies in their healthcare systems, which as a result, may boost the market growth.

What are the technologies that are used in healthcare?

Healthcare technology, genomics, connected devices, big data analytics, and artificial intelligence are generating vast amounts of health data and insights, which are enabling healthcare providers to make better and faster diagnoses and more informed treatment decisions.

Why can't patients use patient portal?

As we’ve discussed above, your patients may not use your patient portal because they are either unaware that it exists or they don’t understand the benefits. Informative marketing materials can help to get the word out about your patient portal and how patients can benefit from it.

Why are patients resistant to using the patient portal?

Sometimes, patients are resistant to use your patient portal because they don’t understand the benefits. Some just think the patient portal is just an extra thing they need to manage. You need to be able to convey to your patients that the portal can actually make things easier for them.

What are the features of an EHR?

There are certain features you are required to have, like secure messaging, patient records, and the ability to submit prescription refills. However, it helps to get an idea of what features are most important to your patients before you choose your EHR system. For example, if you have a lot of patients who access the internet on mobile devices ...

Why do patients disregard portal invitations?

If your patients receive an invitation to join the portal, but they haven’t been to your office recently and don’t have an upcoming appointment, they might just disregard the invitation because it isn’t relevant to them.

Is it too late to change EHR?

If your EHR system’s patient portal is confusing or difficult to use, you will probably have a hard time getting your patients to use it. If you’ve already committed to an EHR system, it may be too late to change. However, if you haven’t chosen an EHR yet, try to test out different types to see what is the easiest to use before you commit to one. 2.

Is patient portal user friendly?

Even if your patient portal is very user-friendly, it is probably very new for your patients, and everyone will have different levels of understanding. It is important to be able to walk patients through the process of using the system.

What is patient satisfaction?

A study by the American Health Information Management Association ( AHIMA) found that patients responded well to the access given by portals. Whether they were viewing their records/making appointments while traveling, seeing multiple providers or relaxing at home, 38% said that they were satisfied, while 53% stated they were very satisfied.

Do patients have to trust their doctors?

Patients have to trust their doctors in order to have a good relationship. If patients will try a new diet, start a prescription regimen and drop an unhealthy habit based on their doctor’s recommendation, they’ll certainly be willing to give your portal a shot, if suggested.

Can a patient portal be used as a substitute for a doctor's visit?

Patient portals can do just about anything, but they can’t substitute an actual doctor’s visit. Most patients will make an office visit at least once a year, so catch their eyes where you know they’ll be looking.

Understand Behavior and Demographics

For patients with chronic conditions, promote the fact the portal offers:

Create a Marketing Plan

How do you tell patients to use your patient portal? Is it just a sheet of paper you hand them before they leave? Is it a reminder email? You’ll want to tell them in as many ways as you can; so, although these are good ways to spread the word about your patient portal, they’re not enough. In addition to the methods mentioned above, consider:

Include Enrollment as Part of Registration

Again, this is kind of a no-brainer, right? When patients are filling out their intake paperwork, make sure you collect email addresses and have a form or flyer ready to hand out. We also suggest having a front desk “champion” that understands the patient portal like the back of her hand.

Encourage Providers to Promote the Portal

Your patients are a captive audience who listen to your doctors, right? In a perfect world they listen anyway – but we digress. By having providers promote the portal, the idea is that adoption rates will go up because they’re being told by their doctor.

What Did We Miss?

Have other great tips to encourage patient portal adoption and continued use? Let us know what works for your office in the comments.