marketing patient portal

Seven tips on how to promote your patient portal

• Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for...
• Place a computer kiosk or tablet in the waiting area that allows patients to register for the portal and then use it to...
• Send postcards to patients, introducing your portal and encouraging them to use it...

Full Answer

What is the patient portal market segmentation?

Seven tips on how to promote your patient portal Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for... Place a computer kiosk or tablet in the waiting area that allows patients to register for the portal and then use it to... Send ...

What is a patient and consumer health portal pamphlet?

The Patient Portal Market is segmented by Portal (Integrated Patient Portal and Standalone Patient Portal), Deployment Mode (Cloud based, On-Premise), End User (Hospitals and Clinics, Pharmacies, and Other End User), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America).

What is a patient portal in healthcare?

Aug 26, 2019 · The use of patient portal marketing is also a great way to remind patients of annual physicals, important prevention screenings and vaccinations. Understanding Low Portal Adoption Rates As helpful as this technology can be, it still isn’t being used to its full potential.

How can my organization promote the patient and consumer health portal?

Patient Portal Marketing Plan Ashley A Internal Marketing Effort Ashley R What's Next? Student Research Marketing Plan Initiative Overview complete marketing plan doc polish off visuals present to sponsor have project review by health and wellness board Allison L Web Usability

How do I increase patient portal adoption?

How to Improve Patient Portal Adoption, Registration RatesConduct patient outreach, education.Considering hard-to-reach populations.Using the patient portal in public health efforts.Jan 27, 2021

What method's should the organization use to market the portal to patients?

Capture email addresses for every patient. Don't assume that your patients don't have an email address. Ask every patient for their email as they schedule an appointment. Capture that information in your practice management system. Your patients will automatically be invited to join your portal.May 20, 2013

How do you market a patient portal?

Seven tips on how to promote your patient portal Add a tag line to appointment cards, statements, newsletters, and other communication. An example: “Tired of playing phone tag? Sign up for the patient portal.” Change your practice's on-hold messaging to include information introducing the patient portal.

How do you increase patient portal?

You can also increase the number of patients who enroll and use the portal by integrating portal use into patients' care plans. For example, encourage patients to use the portal to make follow-up appointments, stay on top of recommended screenings, or request refills.May 31, 2019

What is a patient portal in healthcare?

A patient portal is a secure online website that gives patients convenient, 24-hour access to personal health information from anywhere with an Internet connection. Using a secure username and password, patients can view health information such as: Recent doctor visits. Discharge summaries. Medications.Sep 29, 2017

What makes a good patient portal?

In order to help you evaluate common portal capabilities, we asked patients which portal features they would need the most: Scheduling appointments online. Viewing health information (e.g., lab results or clinical notes) Viewing bills/making payments.Jul 24, 2019

How can I find a patient online?

5 apps that you can use to consult doctors onlinePracto. Practo is one of the popular telemedicine apps in the market. ... Lybrate. Another popular telemedicine app is Lybrate. ... Mfine. Mfine is a healthcare platform that offers professional diagnostics and telemedicine services. ... Tata Health. ... Doctor 24x7.Jun 3, 2021

What are the benefits and challenges of using patient portals?

What are the Top Pros and Cons of Adopting Patient Portals?Pro: Better communication with chronically ill patients.Con: Healthcare data security concerns.Pro: More complete and accurate patient information.Con: Difficult patient buy-in.Pro: Increased patient ownership of their own care.Feb 17, 2016

How do patient portals affect nursing?

Conclusions: While the evidence is currently immature, patient portals have demonstrated benefit by enabling the discovery of medical errors, improving adherence to medications, and providing patient-provider communication, etc. High-quality studies are needed to fully understand, improve, and evaluate their impact.Apr 11, 2019

What safeguards are in place for patient portals?

Patient portals have privacy and security safeguards in place to protect your health information. To make sure that your private health information is safe from unauthorized access, patient portals are hosted on a secure connection and accessed via an encrypted, password-protected logon.

What is the study period of this market?

The Global Patient Portal Market market is studied from 2018 - 2026. Read More

What is the growth rate of Global Patient Portal Market?

The Global Patient Portal Market is growing at a CAGR of 14.83% over the next 5 years. Read More

What is Global Patient Portal Market size in 2018?

The Global Patient Portal Market is valued at 2608 Million USD in 2018. Read More

What is Global Patient Portal Market size in 2026?

The Global Patient Portal Market is valued at 5980 Million USD in 2026. Read More

Which region has highest growth rate in Global Patient Portal Market?

Asia Pacific is growing at the highest CAGR over 2021- 2026. Read More

Which region has largest share in Global Patient Portal Market?

North America holds highest share in 2020. Read More

Who are the key players in Global Patient Portal Market?

Allscripts Healthcare Solutions Inc., McKesson Corporation, CureMD Healthcare, Athenahealth, Inc., Cerner Corporation are the major companies opera...

Start with Email

The first step to incorporate your patient portal into your healthcare digital marketing is to capture email addresses from every patient in your practice. Email addresses are commonly used for patient logins on portals and they provide you with a direct online connection to your patients.

Create an Autoresponder Series to Explain Your Patient Portal

Some of the reasons most commonly cited for low patient adoption of healthcare portals include:

Give Your Portal a Prominent Place on Your Website

You want patients to use the patient portal, and that means you’ve got to eliminate as many barriers as possible. One simple way to do that is to add a high-profile link to your portal on the homepage of your practice’s website.

Use Social Media to Educate Your Followers About the Portal

Many practices have active followings on social media. If your practice has a Facebook page or Twitter, then you can use those platforms to let your existing followers know about your new patient portal.

Promote Your Patient Portal in Digital Ads to Attract New Patients

Finally, you can use your patient portal as a way of attracting new patients. Many young people, in particular, expect online access to information. Marketing to them can help you grow your practice.

What is a patient portal?

As per the scope of the report, the patient portal is a web-based access point that is connected with the electronic health records (EHR) systems and is focused on patient’s access to health records. The patients can share their health information and communicate remotely. These allow patients to look into various data points. Some portals allow patients to check medical history data and view demographics.

Which country has the largest patient portal market?

North America has been the largest patient portal market due to wide technological advancements in the region. Countries, such as the United States and Canada, have been successful in implementing IT technologies in their healthcare systems, which as a result, may boost the market growth.

What are the technologies that are used in healthcare?

Healthcare technology, genomics, connected devices, big data analytics, and artificial intelligence are generating vast amounts of health data and insights, which are enabling healthcare providers to make better and faster diagnoses and more informed treatment decisions.

Can a patient portal be used as a substitute for a doctor's visit?

Patient portals can do just about anything, but they can’t substitute an actual doctor’s visit. Most patients will make an office visit at least once a year, so catch their eyes where you know they’ll be looking.

Do patients have to trust their doctors?

Patients have to trust their doctors in order to have a good relationship. If patients will try a new diet, start a prescription regimen and drop an unhealthy habit based on their doctor’s recommendation, they’ll certainly be willing to give your portal a shot, if suggested.

Understand Behavior and Demographics

For patients with chronic conditions, promote the fact the portal offers:

Create a Marketing Plan

How do you tell patients to use your patient portal? Is it just a sheet of paper you hand them before they leave? Is it a reminder email? You’ll want to tell them in as many ways as you can; so, although these are good ways to spread the word about your patient portal, they’re not enough. In addition to the methods mentioned above, consider:

Include Enrollment as Part of Registration

Again, this is kind of a no-brainer, right? When patients are filling out their intake paperwork, make sure you collect email addresses and have a form or flyer ready to hand out. We also suggest having a front desk “champion” that understands the patient portal like the back of her hand.

Encourage Providers to Promote the Portal

Your patients are a captive audience who listen to your doctors, right? In a perfect world they listen anyway – but we digress. By having providers promote the portal, the idea is that adoption rates will go up because they’re being told by their doctor.

What Did We Miss?

Have other great tips to encourage patient portal adoption and continued use? Let us know what works for your office in the comments.