15 strategies to develop a patient portal adoption plan

by Alexis Stamm III 5 min read

Beyond Meaningful Use: Patient portal adoption strategies ...

31 hours ago Tactic #1 •Create a script, step by step process, and FAQs; make it easy. •Train all staff to introduce the patient portal as part of the 2018 Tactic #2 enrollment process. •Encourage and monitor enrollment and reception staff to enroll Tactic #3 patients upon arrival or during enrollment meeting. Tactic #4 >> Go To The Portal

How do you promote patient portal adoption?

Tactic #1 •Create a script, step by step process, and FAQs; make it easy. •Train all staff to introduce the patient portal as part of the 2018 Tactic #2 enrollment process. •Encourage and monitor enrollment and reception staff to enroll Tactic #3 patients upon arrival or during enrollment meeting. Tactic #4

How can a practice achieve high portal adoption?

Jun 06, 2017 · Hospitals and clinics should consider their current EHR vendor, interoperability, budget, and patient priorities to develop portal adoption goals. READ MORE: Patient Portal Use Growing as Engagement Efforts Take Priority. Healthcare organizations should also consult patient advisory councils or conduct practice-wide surveys to determine some of the patient …

What are your organization’s needs and priorities for portal adoption?

May 31, 2019 · Strong leadership and staff buy-in to the patient portal can set the stage for effective marketing and lead to higher enrollment. Tips for Practice Administrators 15. Practice leaders can take several steps to create an environment that encourages portal adoption.

What is the best strategy for creating provider input in patient portals?

Scripting by role and patient interaction to maximize portal adoption; Analysis of overall expected financial gains from effective portal usage; Greater patient engagement. Better outcomes. Improved work flow. Cost savings. These are all compelling reasons to focus time and energy on taking the steps necessary to increase your patient portal adoption.


How do I increase patient portal adoption?

How to Improve Patient Portal Adoption, Registration RatesConduct patient outreach, education.Considering hard-to-reach populations.Using the patient portal in public health efforts.Jan 27, 2021

What must be done when creating a patient portal?

4 Steps to Successful Patient Portal Adoption, IntegrationOutline clinic or hospital needs, goals.Select a patient portal vendor.Create provider buy-in.Market the patient portal to end-users.Jun 6, 2017

How do you promote a patient portal?

Sign up for the patient portal.” Change your practice's on-hold messaging to include information introducing the patient portal. Display a link to the patient portal on your practice's website and in the office. Make the portal your practice's preferred way of sending information to patients.

What are the top barriers to patient portal adoption use?

Lack of perceived usefulness, lack of accessibility, and guaranteeing privacy and security were identified as barriers for portal implementation.May 11, 2018

What elements should be incorporated into a patient portal?

A robust patient portal should include the following features:Clinical summaries.Secure (HIPAA-compliant) messaging.Online bill pay.New patient registration.Ability to update demographic information.Prescription renewals and contact lens ordering.Appointment requests.Appointment reminders.More items...

What are the benefits and challenges of using patient portals?

What are the Top Pros and Cons of Adopting Patient Portals?Pro: Better communication with chronically ill patients.Con: Healthcare data security concerns.Pro: More complete and accurate patient information.Con: Difficult patient buy-in.Pro: Increased patient ownership of their own care.Feb 17, 2016

How can patient compliance with portal registration be increased?

Provide print materials in the office. • Leave portal pamphlets in the exam room for patients to read while they wait to see the physician. ... Promote the portal online. • ... Prepare your office and staff. • ... Adapt existing office workflows. • ... Equip your staff with talking points. • ... Offer incentives to patients and staff. •

What is meaningful use?

'Meaningful Use' is the general term for the Center of Medicare and Medicaid's (CMS's) electronic health record (EHR) incentive programs that provide financial benefits to healthcare providers who use appropriate EHR technologies in meaningful ways; ways that benefit patients and providers alike.

What are the challenges of patient portals?

Other disadvantages of patient portals include alienation and health disparities. Alienation between patient and provider occurs for those who don't access these tools. Sometimes, this is due to health disparities if a person doesn't have a method for using them.Nov 11, 2021

What is a reason for providers to be reluctant to use a patient portal?

The researchers found no demographic differences among nonusers who said that a technology hurdle, lack of internet access or no online medical record was the reason why they did not make use of a patient portal.May 14, 2019

Why do some patients fail to participate in the use of the patient portal?

The reason why most patients do not want to use their patient portal is because they see no value in it, they are just not interested. The portals do not properly incentivize the patient either intellectually (providing enough data to prove useful) or financially.

What can providers do?

Influence. Providers and care teams have one of the most important roles in promoting portal adoption. Facilities where providers inform and encourage patients to use the portal have a much higher engagement rate than those who do not.

Add value by activating features that meet patient needs

You can assess which portal features have the most value by going straight to the source: your patients. Ask them about the features they want or find useful, and tailor your portal to meet their needs.

Integrate patient-generated health data

Technology has changed how patients monitor their own health. One in five people use technology to track their health from fitness monitors to home medical devices. Using patient-generated health data has big advantages. Studies show it:

External marketing tips

Make the message to enroll and use the portal highly visible in your practice by:

The importance of internal buy-in

Internal buy-in is just as important as your external marketing strategies. Once your staff is sold on the benefits of the portal, they will enthusiastically encourage patients to sign up. Some tips to facilitate staff buy-in include:

Why are patient portals important?

As doctors, patients, and administrators utilize patient portals, a number of benefits of these portals to both patients and physicians have been realized. Top of the list of these benefits is the ability of patient portals to support preventive care. When physicians apply patient portals correctly, they are to make sure that their patients achieve a fuller and a better understanding of health. Research studies have come up with findings that prove that the use of patient portals as an interface of communication between patients and doctors has been a source of many improvements. The use of patient portals does not only improve self-management of active treatments, but also improves adherence to medication. What is more, patients using the portals show increased propensity and appreciation for preventive care. According to Tieu, patients who use well-developed portals exhibit a higher level of knowledge of their treatment as well as an improved rate of preventive care [1]. More importantly, the number of visits the doctor visits the patient is expected to make is reduced significantly. Therefore, it is clear that patient portals are important tools in the reduction of patient cares since the travel expenses are reduced or eliminated altogether. On the side of the physicians, patient portals get more time to handle other issues in preventive care.

What are the challenges of patient portals?

Another challenge in the adoption and use of patient portals is the low levels of health literacy among Americans. Health literacy should be understood as the ease with which an individual can obtain, understand, and process fundamental health services and information needed when making health decisions.

What is mHealth application?

On the other hand, mHealth applications are used to promote public and medical health practices by taking advantage of mobile devices. The mobile devices in common use in the support of mHealth applications include patient monitoring devices, personal digital assistants (PDAs), and mobile phones.

How and why people adopt or embrace innovations?

How and why people adopt or embrace innovations has facilitated much research over the years . As research on these two aspects gained momentum, scholars developed different theories to describe factors surrounding adoption of innovations, including the barriers to adoption of different forms of technologies. Despite the existence of many theories and models such as concerns-based adoption model and technology acceptance model, this research was based on diffusion of innovations theory as the most appropriate theory. The suitability of this theory in the study in question is based on the fact that the theory recognizes that the adoption of an innovation such as the use of patient portals can be influenced by different factors. The theory identifies the four classifications of these factors in the form of the social system, innovation’s attributes, communication channels, and the adopter’s characteristics. For the purpose of this study, the most significant factors fall in the adopters’ characteristics, such as health literacy, computer skills, and level of training.

Why is role based access control important?

Previous studies have also recommended the use of role-based access control in handling the security and privacy issues experienced in the use of patient portals. This means that a regulation is put in place to grant information access to specific employees or users based on their role in the organization.

What is mobile portal?

Since their invention, mobile applications and patient portals have been applied to transform provision of healthcare at the individual, community and regional levels. The use of mobile application is known to have created avenues for application of patient portals and vice versa.

How many Americans own a laptop?

Another encouraging thing is that, in addition to being smartphone owners, majority of Americans are owners of different types of other information devices. About 80% of Americans are currently owners of a laptop or desktop computer while nearly 50% are tablet computer owners.