who to market patient portal marketing to

Who are the key market players in the patient portal market?

Start with Email. The first step to incorporate your patient portal into your healthcare digital marketing is to capture email addresses from every patient in your practice. Email addresses are commonly used for patient logins on portals and they provide you with a direct online connection to your patients.

Why is the patient portal market on the rise?

The Patient Portal Market is segmented by Portal (Integrated Patient Portal and Standalone Patient Portal), Deployment Mode (Cloud based, On-Premise), End User (Hospitals and Clinics, Pharmacies, and Other End User), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America).

What is the patient portal market segmentation?

Dec 02, 2021 · Patient Portal Market: Current Analysis and Forecast (2021-2027) The Patient Portal Market was valued at around US$ 3 billion in 2020 and is expected to registering a CAGR of 18% during the forecast period (2021-2027). Patient portals can be a one-stop-shop for patients’ access to their health records and physicians.

What is a patient portal in healthcare?

Apr 07, 2022 · Like the healthcare market in general, patient marketing is constantly evolving, with new technologies regularly being introduced. Modern healthcare marketers must keep up with the latest trends to grow their patient base. ... New and improved patient portals. Including a patient portal on your website gives patients a place to quickly and ...

How do you promote a patient portal?

Seven tips on how to promote your patient portal Add a tag line to appointment cards, statements, newsletters, and other communication. An example: “Tired of playing phone tag? Sign up for the patient portal.” Change your practice's on-hold messaging to include information introducing the patient portal.

What method's should the organization use to market the portal to patients?

Capture email addresses for every patient. Don't assume that your patients don't have an email address. Ask every patient for their email as they schedule an appointment. Capture that information in your practice management system. Your patients will automatically be invited to join your portal.May 20, 2013

How do I increase patient portal adoption?

How to Improve Patient Portal Adoption, Registration RatesConduct patient outreach, education.Considering hard-to-reach populations.Using the patient portal in public health efforts.Jan 27, 2021

Who has the best patient portal?

Market Leader: athenahealth Healthcare IT rating agency KLAS recently selected athenahealth's athenaCommunicator as the #1 patient portal, with a score of 91.8 on the most recent Best in KLAS awards . athenahealth's suite was also ranked #2 overall for practice sizes from 1-75 physicians.

What elements should be incorporated into a patient portal?

A robust patient portal should include the following features:Clinical summaries.Secure (HIPAA-compliant) messaging.Online bill pay.New patient registration.Ability to update demographic information.Prescription renewals and contact lens ordering.Appointment requests.Appointment reminders.More items...

Why is the patient portal a good tool for patient engagement?

Background. Engaging patients in the delivery of health care has the potential to improve health outcomes and patient satisfaction. Patient portals may enhance patient engagement by enabling patients to access their electronic medical records (EMRs) and facilitating secure patient-provider communication.

Can you hear me now a patient portal initiative program to increase patient engagement in an outpatient primary care setting?

The portal initiative program increased patient portal registration by 70% during the eight- week timeline. Using the PHE-5 scale as a metric, an increase in patient engagement of 60% was found, as three of the five scales showed an increase in engagement.Apr 21, 2021

Are patient portals effective?

There was insufficient evidence to support the use of patient portals to improve clinical outcomes. Understanding the role of patient portals as an effective intervention strategy is an essential step to encourage patients to be actively engaged in their health care.

What are the benefits and challenges of using patient portals?

What are the Top Pros and Cons of Adopting Patient Portals?Pro: Better communication with chronically ill patients.Con: Healthcare data security concerns.Pro: More complete and accurate patient information.Con: Difficult patient buy-in.Pro: Increased patient ownership of their own care.Feb 17, 2016

Is secure patient portal legit?

That's why we offer the Secure Patient Portal so you can access your health information anytime. The Secure Patient Portal is a safe and easy way for your doctor or clinic to electronically share your healthcare information with you.

What are the different types of patient portals?

There are two main types of patient portals: a standalone system and an integrated service. Integrated patient portal software functionality usually comes as a part of an EMR system, an EHR system or practice management software. But at their most basic, they're simply web-based tools.Feb 12, 2021

What is the study period of this market?

The Global Patient Portal Market market is studied from 2018 - 2026. Read More

What is the growth rate of Global Patient Portal Market?

The Global Patient Portal Market is growing at a CAGR of 14.83% over the next 5 years. Read More

What is Global Patient Portal Market size in 2018?

The Global Patient Portal Market is valued at 2608 Million USD in 2018. Read More

What is Global Patient Portal Market size in 2026?

The Global Patient Portal Market is valued at 5980 Million USD in 2026. Read More

Which region has highest growth rate in Global Patient Portal Market?

Asia Pacific is growing at the highest CAGR over 2021- 2026. Read More

Which region has largest share in Global Patient Portal Market?

North America holds highest share in 2021. Read More

Who are the key players in Global Patient Portal Market?

Allscripts Healthcare Solutions Inc., McKesson Corporation, CureMD Healthcare, Athenahealth, Inc., Cerner Corporation are the major companies opera...

Start with Email

The first step to incorporate your patient portal into your healthcare digital marketing is to capture email addresses from every patient in your practice. Email addresses are commonly used for patient logins on portals and they provide you with a direct online connection to your patients.

Create an Autoresponder Series to Explain Your Patient Portal

Some of the reasons most commonly cited for low patient adoption of healthcare portals include:

Give Your Portal a Prominent Place on Your Website

You want patients to use the patient portal, and that means you’ve got to eliminate as many barriers as possible. One simple way to do that is to add a high-profile link to your portal on the homepage of your practice’s website.

Use Social Media to Educate Your Followers About the Portal

Many practices have active followings on social media. If your practice has a Facebook page or Twitter, then you can use those platforms to let your existing followers know about your new patient portal.

Promote Your Patient Portal in Digital Ads to Attract New Patients

Finally, you can use your patient portal as a way of attracting new patients. Many young people, in particular, expect online access to information. Marketing to them can help you grow your practice.

What is a patient portal?

As per the scope of the report, the patient portal is a web-based access point that is connected with the electronic health records (EHR) systems and is focused on patient’s access to health records. The patients can share their health information and communicate remotely. These allow patients to look into various data points. Some portals allow patients to check medical history data and view demographics.

Which country has the largest patient portal market?

North America has been the largest patient portal market due to wide technological advancements in the region. Countries, such as the United States and Canada, have been successful in implementing IT technologies in their healthcare systems, which as a result, may boost the market growth.

What are the technologies that are used in healthcare?

Healthcare technology, genomics, connected devices, big data analytics, and artificial intelligence are generating vast amounts of health data and insights, which are enabling healthcare providers to make better and faster diagnoses and more informed treatment decisions.

Why is patient portal important?

Patient portals can be great tools for engaging your patients, and can even help save you time when patients use secure messaging. Still, getting your practice’s patient portal set-up and actually getting patients to use it are two entirely different challenges.

What is the challenge of stage 2?

While stage 2 has 20 core objectives, arguably the most challenging ones are: 1) 50% of your patients must be able to access their health information online in a timely manner, and 2) more than 5% of patients must actually engage providers’ patient portals. Not only do your patients need to be enrolled in your patient portal, ...

Can you schedule an appointment online?

If a patient calls in to schedule an appointment, have the receptionist explain that next time they can schedule an appointment online, and even receive appointment reminders by email. When patients are checking out, make sure staff say they’ll be able to pay their bills online.

Is patient portal a project?

Adopting a patient portal is a huge project, and it’s likely to need some tweaking and updating after your first launch. If you add a new feature (like, say appointment scheduling) or update the layout to make it more user-friendly, make sure you advertise these changes to your patients. A patient who initially logged on and was frustrated by bugs or a difficult layout might be encouraged by news of an updated design.

Report Overview

The global patient portal market size was valued at USD 1.9 billion in 2018 and is expected to grow at a CAGR of 17.6% over the forecast period. The rising number of healthcare facilities adopting the patient portals are contributing to market growth.

Type Insights

Integrated patient portals dominated the type segment in terms of revenue share in 2018. About the increasing adoption of EHRs, pre-integrated patient portals are preferred by healthcare professionals.

Delivery Mode Insights

In 2018, web-based patient portals held a majority of the market share in terms of revenue. Technological advances, improved efficiency, convenience, and affordability are some of the factors responsible for the increasing adoption of web-based patient portals.

End-Use Insights

The healthcare providers dominated the end-use segment of the patient portal market in 2018. Moreover, the providers are anticipated to be the fastest-growing segment over the forecast period from 2019 to 2026.

Regional Insights

North America held a majority of the market share in 2018, owing to the technological advancements in healthcare IT. The Asia Pacific is anticipated to experience the fastest growth over the forecast period due to improving healthcare infrastructure and rising expenditure.

Key Companies & Market Share Insights

Some of the key market players in the patient portal market are Allscripts Healthcare Solutions, athenahealth, Inc., Cerner Corporation, Epic System Company, McKesson Corporation, GE Healthcare, Medfusion, and CureMD.

Segments Covered in the Report

This report forecasts revenue growth and provides an analysis of the latest trends in each of the subsegments from 2015 to 2026. For this study, Grand View Research has segmented the patient portal market based on type, delivery mode, end-use, and region:

What is healthcare marketing?

Healthcare marketing is a strategy for doctors, hospitals, healthcare networks, health practitioners, caregivers, healthcare providers, and healthcare marketing executives. Rapid changes in the healthcare industry markets require agility and focus. You may have to hire outside help and plan for a larger budget than you have in the past.

What are the media opportunities hospitals are afraid to invest in?

Many hospitals, healthcare groups, and practices are afraid to invest in external media opportunities: traditional advertising sources like radio, television, billboards, and newspapers. These are a major investment, and you must be careful about where you spend your money to see the best, tangible results.

Who is Stewart Gandolf?

Stewart Gandolf, MBA , is Chief Executive Officer of Healthcare Success , one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

What happens if front desk staff cannot handle calls?

You can have the best healthcare marketing strategy for anyone in your area…but if your front desk staff cannot handle calls properly, you lose money and opportunities. An audit of your healthcare patients‘ front desk, or your call centers, may reveal any of the following: Long hold times for potential patients.

What is search engine optimization?

Search engine optimization is a powerful tool for getting your medical practice or hospital network to the top of the search engines. However, it’s a lot more complex than most marketing professionals realize. You cannot simply use the term “healthcare practice” 100 times throughout your website and hope to rank #1 on Google among doctors providing healthcare services in your area.

What is organic social media?

Organic social media means posting photos, updates, events, and more directly to the Facebook, Twitter, or Instagram platform, and it’s a valid strategy to build your brand and let patients know what’s new.

How long does it take for a patient to lose a prospective patient?

It only takes 5 seconds to lose a prospective patient who decides to navigate elsewhere to their healthcare thanks to your slow site.