promotional strategies for patient portal

^{Seven tips on how to promote your patient portal}

• Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for appointments.
• Place a computer kiosk or tablet in the waiting area that allows patients to register for the portal and then use it to complete necessary registration forms.
• Send postcards to patients, introducing your portal and encouraging them to use it to request their next appointment or medication refill.
• Add a tag line to appointment cards, statements, newsletters, and other communication. An example: “Tired of playing phone tag? Sign up for the patient portal.”
Change your practice’s on-hold messaging to include information introducing the patient portal.
Display a link to the patient portal on your practice’s website and in the office.
Make the portal your practice’s preferred way of sending information to patients. To drive home the message, tell patients the portal it is the preferred method of communication.

Full Answer

How can my organization promote the patient and consumer health portal?

Seven tips on how to promote your patient portal. Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for appointments. Place a computer kiosk or tablet in the waiting area that allows patients to register for the portal and then use it to complete necessary registration forms.

Where can I get a poster design for the patient portal?

You can also encourage your followers to share your patient portal content with their connections. Promote Your Patient Portal in Digital Ads to Attract New Patients. Finally, you can use your patient portal as a way of attracting new patients. Many young people, in particular, expect online access to information.

How can patients and families use the patient and consumer health portal?

the healthcare organization (Tomsik & Briggs, 2013). Patient-centered education is a strategy to help decrease the revolving-door effect in healthcare (Tomsik et al., 2013). The EHR and the patient portal can provide a way for the patient to be informed and involved in their health care.

What's new in Meditech's patient portal?

Strategy 1: Use a Portal “Never use personal email or texting for anything related to your practice,” warned Joy Woodke, COE, OCS, OCSR. “Patient portals were created so com­munications from and to the practice would be secure, trackable, and HIPAA compliant when the software is certi­fied.”

What makes a great patient portal?

In order to help you evaluate common portal capabilities, we asked patients which portal features they would need the most: Scheduling appointments online. Viewing health information (e.g., lab results or clinical notes) Viewing bills/making payments.Jul 24, 2019

How do patient portals improve patient engagement?

Patient portals may enhance patient engagement by enabling patients to access their electronic medical records (EMRs) and facilitating secure patient-provider communication.

What elements should be incorporated into a patient portal?

A robust patient portal should include the following features:Clinical summaries.Secure (HIPAA-compliant) messaging.Online bill pay.New patient registration.Ability to update demographic information.Prescription renewals and contact lens ordering.Appointment requests.Appointment reminders.More items...

How do you optimize patient portals for patient engagement and meet meaningful use requirements?

Meet Meaningful Use Requirements The portal must be engaging and user- friendly, and must support patient-centered outcomes. The portal also must be integrated into clinical encounters so the care team uses it to convey information, communicate with patients, and support self-care and decision-making as indicated.

Do patient portals improve outcomes?

Patient portal interventions lead to improvements in a wide range of psychobehavioral outcomes, such as health knowledge, self-efficacy, decision making, medication adherence, and preventive service use.

What are the benefits and challenges of using patient portals?

What are the benefits of patient portals?Patient portals are efficient. ... Patient portals improve communication. ... They store health information in one place. ... Patient portals satisfy meaningful use standards. ... They improve data accuracy. ... Patient portals make refilling prescriptions easy. ... They're available whenever you need them.More items...•Jul 15, 2019

Is a security method that prevents unauthorized access into or out of the network?

A firewall is a system designed to prevent unauthorized access to or from a private network. You can implement a firewall in either hardware or software form, or in a combination of both. Firewalls prevent unauthorized internet users from accessing private networks connected to the internet, especially intranets.Jun 1, 2021

Which entity was charged with providing leadership for the development and nationwide implementation of an interoperable health information technology infrastructure?

ONC is the principal federal entity charged with coordination of nationwide efforts to implement and use the most advanced health information technology and the electronic exchange of health information.Mar 12, 2021

Understand Behavior and Demographics

For patients with chronic conditions, promote the fact the portal offers:

Create a Marketing Plan

How do you tell patients to use your patient portal? Is it just a sheet of paper you hand them before they leave? Is it a reminder email? You’ll want to tell them in as many ways as you can; so, although these are good ways to spread the word about your patient portal, they’re not enough. In addition to the methods mentioned above, consider:

Include Enrollment as Part of Registration

Again, this is kind of a no-brainer, right? When patients are filling out their intake paperwork, make sure you collect email addresses and have a form or flyer ready to hand out. We also suggest having a front desk “champion” that understands the patient portal like the back of her hand.

Encourage Providers to Promote the Portal

Your patients are a captive audience who listen to your doctors, right? In a perfect world they listen anyway – but we digress. By having providers promote the portal, the idea is that adoption rates will go up because they’re being told by their doctor.

What Did We Miss?

Have other great tips to encourage patient portal adoption and continued use? Let us know what works for your office in the comments.

Start with Email

The first step to incorporate your patient portal into your healthcare digital marketing is to capture email addresses from every patient in your practice. Email addresses are commonly used for patient logins on portals and they provide you with a direct online connection to your patients.

Create an Autoresponder Series to Explain Your Patient Portal

Some of the reasons most commonly cited for low patient adoption of healthcare portals include:

Give Your Portal a Prominent Place on Your Website

You want patients to use the patient portal, and that means you’ve got to eliminate as many barriers as possible. One simple way to do that is to add a high-profile link to your portal on the homepage of your practice’s website.

Use Social Media to Educate Your Followers About the Portal

Many practices have active followings on social media. If your practice has a Facebook page or Twitter, then you can use those platforms to let your existing followers know about your new patient portal.

Promote Your Patient Portal in Digital Ads to Attract New Patients

Finally, you can use your patient portal as a way of attracting new patients. Many young people, in particular, expect online access to information. Marketing to them can help you grow your practice.

MIPS and Patient Portals

Use your portal to help achieve some of the MIPS advancing care information (ACI) mea­sures and improvement activities.

Strategy 2: Monitor Your Portal

Plan ahead. One of the greatest errors a practice can make is setting up a portal without first determining how it will be used to interact with patients and who on your staff should be involved with its day-to-day use, cautioned Mr. Daigrepont.

Strategy 3: Market Your Portal

No matter how functional and well honed your portal is, implementation will not be effective without a mar­keting campaign that involves patient education and portal promotion.

Strategy 4: Learn From Your Portal

All correspondence that comes in to or goes out of your practice via the portal is documented within the system, so relevant reports can easily be generated.

Use Written Materials

Your plan to promote your portal should include creating new promotional materials and updating existing paperwork.

Your Staff Members Are Key

It takes some time for patients to appreciate all of the benefits a portal has to offer and to use it on a regular basis. Consistent education of your patients by your office staff is one of the most effective and cost-efficient ways to promote your portal.

Incentivize Your Patients

Over time, patients will realize it is more convenient to do some tasks online than over the phone or in person, but how do you speed up that transition?

Be Creative

Achieving the MU requirements that must be accomplished through portal implementation will not be an easy task. When planning your marketing strategy, consider all of your options, apply a variety of strategies, and be patient. By starting early and taking an innovative approach, your practice can achieve success.

Got Tips?

If you have a successful strategy for getting patients online, share it below with your colleagues.