patient retention rate and patient portal

by Modesta Mills 7 min read

The Effect of Patient Portals on Quality Outcomes and Its ...

27 hours ago Feb 10, 2015 · The use of the patient portals in this review illustrates a higher retention rate of patient loyalty and lower appointment no-show rates . Portal users tend to be female, Caucasian, under 65 years old, well educated, and prefer electronic means of communication [ … >> Go To The Portal


Offering a patient portal will improve patient retention rates by giving your patients access to their medical history and up to date health information so they can stay in the loop. It is also the quickest way to contact their physician should they have any questions.

Through effective and strategic use, patient portals can boost patient retention rates. athenaResearch data shows that 80 percent of patients who adopt the portal will return to a practice within 18 months, as opposed to just 67 percent of portal non-adopters.Apr 11, 2016

Full Answer

What are the benefits of patient retention?

Feb 10, 2015 · The use of the patient portals in this review illustrates a higher retention rate of patient loyalty and lower appointment no-show rates . Portal users tend to be female, Caucasian, under 65 years old, well educated, and prefer electronic means of communication [ …

What features of a patient portal would help organizations meet incentives?

Patient churn is an ongoing challenge for practically every health care system in the nation. Recently, Buxton analyzed sample data from a range of U.S. healthcare systems and found a new patient growth rate of 45% – but a patient churn rate of 48%.

How to retain most of your clients?

A simple way to determine your attrition rate is to take the sum of your new patients (even short term patients) and divide that by the total number of patients you received that year. The result will show the percentage you lose through lack of proper patient retention methods.

Are patient portals effective for patient and family engagement?

Jan 07, 2016 · Across the athenaNet network, practices retain 80 percent of new patients who sign up for a portal account within 30 days of their visit. The retention rate for non-portal adopters was 67 percent. “What we found is that if you can register a patient on a portal in that first visit, they are 13 percentage points more likely to return.

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How can the patient portal affect patient satisfaction?

Our model shows that patient portal use can influence patient satisfaction through the mediating effects of gratification, health self-awareness, and health perception. ... Therefore, by promoting effective patient portal use and fostering patient perceptions, health care organizations can improve patient satisfaction.

What is patient retention rate?

Using the middle of the normal patient attrition range, let's assume a medical practice's attrition rate is 20 percent, making the retention rate 80 percent. If that practice has 1,000 patients, that means 200 patients will leave the practice in a given year.Mar 18, 2019

What is the advantage of a patient portal for the patient?

The Benefits of a Patient Portal You can access all of your personal health information from all of your providers in one place. If you have a team of providers, or see specialists regularly, they can all post results and reminders in a portal. Providers can see what other treatments and advice you are getting.Aug 13, 2020

What percentage of patients use patient portals?

FINDINGS. Nearly 40 percent of individuals nationwide accessed a patient portal in 2020 – this represents a 13 percentage point increase since 2014.Sep 21, 2021

How do you calculate patient retention?

Find out how many customers you have at the end of a given period (week, month, or quarter). Subtract the number of new customers you've acquired over that time. Divide by the number of customers you had at the beginning of that period. Then, multiply that by one hundred.Jul 24, 2020

What is patient retention in healthcare?

Patient retention is defined in the same way any successful relationship is: By having positive touchpoints. This collection of touchpoints is the determining factor in how likely any patient is to continue with your practice or leave for a competing practice.

What are the benefits disadvantages and problems that can occur from using a patient portal?

What are the Top Pros and Cons of Adopting Patient Portals?Pro: Better communication with chronically ill patients.Con: Healthcare data security concerns.Pro: More complete and accurate patient information.Con: Difficult patient buy-in.Pro: Increased patient ownership of their own care.Feb 17, 2016

What are the disadvantages of patient portals?

Even though they should improve communication, there are also disadvantages to patient portals....Table of ContentsGetting Patients to Opt-In.Security Concerns.User Confusion.Alienation and Health Disparities.Extra Work for the Provider.Conclusion.Nov 11, 2021

Do patient portals improve outcomes?

Patient portal interventions lead to improvements in a wide range of psychobehavioral outcomes, such as health knowledge, self-efficacy, decision making, medication adherence, and preventive service use.

How many hospitals use patient portals?

Just around one-third of hospitals said that less than 10 percent of their patients have adopted the tool, while fewer than 10 percent of hospitals said most of their patients have adopted the portal. Healthcare organizations are working to add additional offerings, likely in an effort to bring patients to the portal.Apr 11, 2019

How do you optimize patient portals for patient engagement and meet meaningful use requirements?

Meet Meaningful Use Requirements The portal must be engaging and user- friendly, and must support patient-centered outcomes. The portal also must be integrated into clinical encounters so the care team uses it to convey information, communicate with patients, and support self-care and decision-making as indicated.

Do patients like patient portals?

Eight studies reported that patients or their caregivers want more portal education, training, or support. Two studies found that their participants want human connection as they learn about the portal and how to use it, as well as when they encounter issues.Jan 25, 2021

How to increase patient retention?

If you implement just one new tool or strategy to increase patient retention, you might want to try a digital platform that contributes to a better patient experience overall. IntakeQ could help you hold onto your existing patients with: 1 HIPAA-compliant transfer of customized electronic intake forms–both mobile- and desktop-friendly 2 Convenient online scheduling 3 Fast and easy appointment confirmations via text message 4 Patient portals for greater transparency and accessibility 5 Anonymous forms you can use for patient satisfaction surveys and feedback 6 And much more.

What information do you need to onboard a new patient?

As a healthcare provider, you most likely require a decent amount of private information from the patient, including medical history, prescription usage, symptoms, prior diagnoses or test results, and healthcare information.

What happens if a patient is dissatisfied with a treatment?

If a patient is extremely dissatisfied, she’s likely to churn quickly. If, on the other hand, a patient is extremely likely to recommend your practice to another, then you know that you’ve successfully developed a long-term relationship with her.

Why are electronic forms important?

Electronic forms are likewise convenient for providers, who can collect patient information well before an appointment and give themselves adequate time to prepare.

Can a stellar retention rate make up for a failing retention rate?

And while effective marketing is key to expanding your practice, even a stellar acquisition rate can’t make up for a failing retention rate. Other than the fact that you’re earning a poor reputation by driving away patients in droves, you’re also spending a ton of money on acquiring new patients.

Why is patient portal important?

A well-designed patient portal enables your organization or practice to have higher patient retention rates. Patients who sign up to use their hospital’s patient portal usually remain loyal customers for years. This is largely due to the constant communication that the portal allows patients to have with their doctor.

Why is patient engagement important in healthcare?

Patient engagement has grown in popularity in the healthcare industry because of the Meaningful Use program. A medical center patient portal gives providers greater access to their health records. These portals increase patient engagement, and they help patients interact directly with their doctors, schedule appointments ...

Can patients pay bills online?

Most patient portals allow patients to pay their bills online, improving the provider’s revenue cycle management. Patients love to have the opportunity to pay bills online, and it’s one of the first features they want to see in the portal. Providers receive payment promptly and in full when patients can pay online.

What percentage of appointments come from existing patients?

This is because studies have revealed that nearly 68 percent of appointments come from existing patients. You must not underestimate the power of a loyal patient base. According to research, 12 percent to 15 percent of patients who are faithful to a single practice represent 55 percent to 70 percent of appointments.

What happens when a patient comes to your practice?

When a patient comes to your practice, and if there is no trust, the relationship dies. Seeing how important trust is to your practice, you have to consciously make attempts to promote trust. As you initiate a relationship with new and existing patients, you will have to give them the opportunity to trust you.

What are the three most important goals of a medical practice?

Patients . Appointments. These are the three most critical goals of every medical practice. If you want to build a thriving practice, you will have to take care of your most significant assets: patients. Unfortunately, most practices are obsessed with lead generation but clueless when it comes to patient retention. Sad, but true.

Why do medical practices use KPIs?

Most medical practices use KPIs to evaluate their success at meeting targets. KPIs are a kind of roadmap because they help you envision what the future holds for your practice and what direction you should be taking. By carefully studying your KPIs, you can tell what gets your patients excited or upset.

What percentage of patients would recommend a practice to others?

A survey conducted by a marketing firm stated that nearly 83 percent of patients would recommend a practice to others if they trust the brand, while 82 percent will stick to a practice if they trust it. This means, when you build and grow trust, your patients will gladly promote your brand, without being asked to. 4.

How to meet patient expectations?

One of the best ways to set and meet patient expectations is to be honest when committing. This is where most medical practices fall flat. The majority of them make unrealistic promises to their patients. Be honest and straightforward about their health issues.

What happens if you are churning and burning patients?

If you are unable to retain your patients – in other words, if you are churning and burning – you will be losing a lot of money.

How to manage patient churn?

In managing patient churn, there’s no “silver bullet” that works in every case. Depending on your circumstances, you’ll want to adopt a variety of tactics to address the issue – from email to direct mail to social media. Knowing where patient churn is occurring, and which types of patients you want to retain, will often dictate the content and frequency of your messages. By analyzing the results of your marketing campaign and making adjustments as you learn, you can develop a program that you know will work to attract new patients and keep them coming back for years.

What is the ideal patient?

You may want to define the characteristics of your “ideal patient” – those who have the most value to your organization and help you support your organizational mission. Once you know what those patients look like, you can take steps to retain them and acquire more patients like them.

How to deal with churn?

The first step in dealing with churn is determining just how big a problem it is . By analyzing relevant data points – from past patient visits to household makeup to family income – you can identify your active patients who are at risk and your active patients with no risk. You can also monitor patient retention at a variety of levels, from overall, system-wide churn all the way down to specific physician practices. Where are you winning, and where do you have an opportunity to improve? What will happen in the coming year if you don’t take steps now? Why do some urgent care clinics have higher churn rates than others? Data analytics can help you answer all of these questions. You can even compile your data into an easy-to-use patient dashboard that lets you view the situation from a variety of perspectives.

How does patient retention help?

Through patient retention, you will be able to track, prevent and control the spread of issues to a population. This can reduce morbidity and the premature mortality of people in your area. At the same time, it can lead to improved health of the population. Such a program can enlighten your patients on the value of honoring appointments.

What is the attrition rate?

Attrition rate refers to the percentage of patients walking away from your services. Having a low attrition rate (highly recommended) means that most of your revenue is via existing patients. A simple way to determine your attrition rate is to take the sum of your new patients (even short term patients) and divide that by the total number of patients you received that year. The result will show the percentage you lose through lack of proper patient retention methods.

Why is the oath of a medical practitioner important?

You owe it to society to improve the healthcare of your population. Through patient retention, you will be able to track, prevent and control the spread of issues to a population.

What is the advantage of a personal touch?

The advantage will be to create relationships that go above and beyond without losing the business aspect. All notifications, messages and offers to existing customers should be engaging with a personal touch. Such efforts will make your customers always keep you in mind and improve the patient experience.

What is the difference between prevention and regular visits?

One difference is while prevention means regular appointments, in the long run, it means reduced medical expenses. Regular visits also keep the body in check and can help detect issues at their earliest stage.

Is it impossible to retain patients?

It may be futile to try and convince them to continue using your services, but it’s not impossible. Certain measures should be taken to ensure that you achieve your goal in retaining most of your clients. Here are some tips you can use for patient retention.

Do you need a degree to be a patient retention?

It is business 101 always to try and keep all your clients and gain more of them. You do not need a degree or masters from a business school to understand patient retention. Repeat customers are often the ones satisfied with your product or service and want more. It is also safe to assume that a satisfied customer will have ...

Why is patient retention important in healthcare?

Many hospitals, diagnostic imaging centers, and medical practices of all kinds focus primarily on reaching new patients to grow their businesses, without pinpointing why existing patients may not return, or how to increase their patient retention. Focusing only on gaining new patients means ...

How to let patients know you care?

Let your patients know you care by: Keep in touch with your patients, for example by mailing holiday cards and check-up or event reminders. Not only does keeping in touch with your patients show them that you care, it can also help remind them to take care of their health, which could mean coming in for a follow-up.

How to gain a true understanding of what factors may be driving patients away?

To gain a true understanding of what factors may be driving patients away, gathering patient feedback is a must. Though each patient may have their own reasons, however, studies have shown some significant trends which help us understand what factors tend to send patients in search of another medical provider.

Why is scheduling important?

It’s equally important to make sure appointments are available within a reasonable timeframe or your patient retention rate could take a nose dive.

How to combat negative perceptions?

There’s never enough time! Here are some of the ways you can combat negative perceptions in this area without compromising your schedule: Keep an unrushed demeanor during the time you do have with your patients. Have a physician’s assistant gather information from the patient has before seeing the doctor.

How to foster a genuine and kind staff?

You can foster a genuine and kind staff by: Empathy training. This may be the most important item in this article. Empathy shows patients you understand, respect, and care about how they feel. A lack of empathy by any staff member can cause patients to turn around and never look back. Keeping your staff happy.

What is motivational interviewing?

Motivational Interviewing is a well-researched set of principles that can help healthcare providers to avoid taking a paternalistic role with their patients. These simple but powerful techniques foster a collaborative partnership with patients to keep them engaged.

Why is patient retention important in clinical trials?

While patient recruitment is key to starting a clinical trial, patient retention may be more critical in ensuring the trial moves through the phases. Keeping participants in a trial ultimately helps keep a study on track, saving the site time, money and resources in the process. Any study delay can be harmful to the study and the site as a whole.

What are the reasons for dropping out of a hospital?

Fear and anxiety. Condition not improving. Side effects. Refusal to comply. Misunderstood expectations. Or, the patient simply changed their mind (it is their right to do so). Multiple factors can play a role in one’s decision to drop out, and each patient has their own circumstances and motivations.

Why do people drop out of a study?

Participants may drop out of a study for an unavoidable reason, however, many of the reasons participants leave a study are preventable. This infographic provides insights to average dropout rates, reasons dropouts occur and solutions for better patient retention. It’s clear there’s a need for more effective ways to keep patients on protocols.

Can you drop out of a clinical trial?

Any study delay can be harmful to the study and the site as a whole. Since going through a clinical trial is a voluntary process, participants have the right to exit the study at any given time, without any given reason. Participants may drop out of a study for an unavoidable reason, however, many of the reasons participants leave ...

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Retention > Acquisition

  • As a private healthcare practice, it might be tempting to focus heavily on outreach and marketing efforts over improving existing patient experience. And while effective marketing is key to expanding your practice, even a stellar acquisition rate can’t make up for a failing retention rate. Other than the fact that you’re earning a poor reputation by driving away patients in droves, you’r…
See more on blog.intakeq.com

Think Through Patient Experience

  • How to help ensure patients keep coming back? Think through your customer experience–from on-boarding to first appointment to follow-up to long-term plan–and consider how you might improve the patient journey at your private practice.
See more on blog.intakeq.com

Measure Patient-Related KPIs

  • Next, you’ll want to look at hard data that indicates how your practice is performing in terms of churn, retention and patient satisfaction.
See more on blog.intakeq.com

Using IntakeQ to Boost Retention

  • If you implement just one new tool or strategy to increase patient retention, you might want to try a digital platform that contributes to a better patient experience overall. intakeQcould help you hold onto your existing patients with: 1. HIPAA-compliant transfer of customized electronic intake forms — both mobile- and desktop-friendly 2. Convenient online scheduling 3. Fast and easy app…
See more on blog.intakeq.com