· The ‘big data’ revolution in healthcare: Accelerating value and innovation (PDF–1.4 MB), January 2013; and Ajay Dhankhar et al., “ Escaping the sword of Damocles: Toward a new future for pharmaceutical R&D ” (PDF–1.8MB), McKinsey Perspectives on Drug and Device R&D 2012 . estimates that applying big-data strategies to better inform ....