how to promote patient portal

How do you get more patients to use the patient portal?

May 19, 2017 · How To Promote Your Patient Portal. There is a growing problem related to patient portals, and it has to do with patient portal promotion. This white paper contains a walk-through guide to help you and your practice succeed in converting patients to avid portal users.

How can practice leaders promote the patient portal to increase enrollment?

Jul 19, 2019 · Seven tips on how to promote your patient portal. Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for appointments. Place a computer kiosk or tablet in the waiting area that allows patients to register for the portal and then use it to complete necessary registration forms.

What is a portal and why do you need one?

Jan 19, 2021 · Education and encouragement will increase enrollment in your patient portal. Ease of use and English and Spanish language options will also attract patients. To maintain the urgency to enroll, set up a game, contest, or drawing with prizes to encourage patients to use the portal. Preserve the patient/provider relationship

What can you do with a health portal?

May 13, 2016 · Industry research backs this claim up, repeatedly showing that positive provider testimony is hugely effective in promoting patient portal adoption. Providers must also understand the characteristics of certain patient populations …

How do I increase patient portal adoption?

How to Improve Patient Portal Adoption, Registration RatesConduct patient outreach, education.Considering hard-to-reach populations.Using the patient portal in public health efforts.Jan 27, 2021

How can patient compliance with portal registration be increased?

Hang posters in the office that promote the portal and include a QR code at the bottom, so patients can quickly navigate to the portal on their smartphones. Place printed portal instructions in your waiting room for patients to browse, which can prompt them to register while waiting.

What method's should the organization use to market the portal to patients?

Capture email addresses for every patient. Don't assume that your patients don't have an email address. Ask every patient for their email as they schedule an appointment. Capture that information in your practice management system. Your patients will automatically be invited to join your portal.May 20, 2013

How can patient registration be improved?

Here are some steps you can take to assess and improve your workflow.Assess your practice's waiting room. ... Review your existing digital capabilities. ... Reflect on your patient registration workflow. ... Identify hang-ups in the patient registration process. ... Train staff on patient registration best practices.More items...•Jun 9, 2021

What are the benefits and challenges of using patient portals?

What are the Top Pros and Cons of Adopting Patient Portals?Pro: Better communication with chronically ill patients.Con: Healthcare data security concerns.Pro: More complete and accurate patient information.Con: Difficult patient buy-in.Pro: Increased patient ownership of their own care.Feb 17, 2016

What elements should be incorporated into a patient portal?

A robust patient portal should include the following features:Clinical summaries.Secure (HIPAA-compliant) messaging.Online bill pay.New patient registration.Ability to update demographic information.Prescription renewals and contact lens ordering.Appointment requests.Appointment reminders.More items...

What are the five main features of the new healthcare portal?

5 Key Features Every Patient Portal Needs to OfferExcellent user experience. ... Branding flexibility. ... Flexible financing options. ... Loyalty rewards and incentives. ... Integration with existing systems.May 12, 2020

What are the benefits of using a patient portal?

The truth is, there are a lot of benefits to using a patient portal for providers.Better Patient Communication. ... Streamline Patient Registration and Administrative Tasks. ... Greater Focus on Patient Care. ... Better Patient-Physician Relationships. ... Improve Clinical Outcomes. ... Optimize Medical Office Workflow.Dec 8, 2017

Why is patient portal important?

Patient portals can be great tools for engaging your patients, and can even help save you time when patients use secure messaging. Still, getting your practice’s patient portal set-up and actually getting patients to use it are two entirely different challenges.

What is the challenge of stage 2?

While stage 2 has 20 core objectives, arguably the most challenging ones are: 1) 50% of your patients must be able to access their health information online in a timely manner, and 2) more than 5% of patients must actually engage providers’ patient portals. Not only do your patients need to be enrolled in your patient portal, ...

Is patient portal a project?

Adopting a patient portal is a huge project, and it’s likely to need some tweaking and updating after your first launch. If you add a new feature (like, say appointment scheduling) or update the layout to make it more user-friendly, make sure you advertise these changes to your patients. A patient who initially logged on and was frustrated by bugs or a difficult layout might be encouraged by news of an updated design.

Can you schedule an appointment online?

If a patient calls in to schedule an appointment, have the receptionist explain that next time they can schedule an appointment online, and even receive appointment reminders by email. When patients are checking out, make sure staff say they’ll be able to pay their bills online.

Seven tips on how to promote your patient portal

Provide informational handouts at the front desk and in the waiting area that patients can read while they wait for appointments.

Improving the patient experience

Escalating healthcare costs have made your patients more savvy consumers. They shop around and use personal referrals and online reviews to guide their decisions.

Patient messaging: an added benefit

While the patient portal gives your patients the power to schedule appointments and message you with questions and requests, Greenway Health’s Patient Messaging gives you an even more proactive tool to promote your practice.

Why do older patients use patient portals?

Just because your patients are older does not mean they are incapable of using the patient portal technology. The study published in the Annals of Family Medicine found that older patients and patients with chronic conditions were more likely to create a patient portal account, and many of these elderly patients often experience chronic conditions. The patient portal has become a fantastic tool for managing chronic conditions. Since these patients have more appointments to schedule and more lab results to view, the portal can ease these processes and keep them well-informed on their health. While they may take more time to learn the technology, elderly patients are often some of your most engaged patients, so continue to encourage portal use among these older patients as well as your younger demographic.

What is the goal of the Medicare Access and CHIP Reauthorization Act of 2015?

The goal of MACRA is to improve the quality of health care for Medicare patients, and this is accomplished by shifting the payment system from fee-for-service to care focused on results and value. MACRA financially motivates practices to engage patients in patient portal use in hopes that it will improve efficiency and overall population health. Although most practices agree this is a worthwhile endeavor, the process of getting patients to sign up and use the portal can be cumbersome and comes with many challenges.

What is a feature focused conversation?

A feature-focused conversation may be highlighting things like secure messaging and appointment scheduling. Let’s flip the conversation to focus on the benefits. Instead of secure messaging being the main idea you communicate to the patients, talk about being able to directly communicate with the provider at any hour. If you prefer to speed up the appointment scheduling process or make appointments with the office outside of business hours, the patient portal provides a great option for appointment scheduling in a way that may be more convenient for your patients. Framing the conversation in a way that brings into mind the benefits of using the portal will encourage patients to sign up for and use the portal.

What is incentive in healthcare?

An incentive can motivate patients to sign up for and engage with the portal. To encourage use, patients who sign up for the portal within a certain time frame could be entered in a drawing to win a prize or a small discount on a bill for the first one they pay through the portal. If more patients make use of the portal to schedule appointments, ...

Why are patient portals important?

Research shows that when patients are able to see their own health data, they gain ownership of their own wellness and are better prepared to interact with their providers about their care.

Why do providers use patient portals?

This is mainly because providers are trying to build a relationship with their patients, not just bolster patient loyalty. For many providers, patient portal use is about building trust and enhancing care.

What are some examples of lack of motivation?

Lack information or motivation — for example, they don’t have signup instructions or they feel too busy. Question the value of digital communication — for example, they think it won’t be useful or they prefer phone over email. Need computer help — for example, they don’t have computer access or skills 9.

How to facilitate enrollment?

To facilitate enrollment, automatically enroll your patients in a portal account, instead of waiting for patients to sign up themselves. Keep enrollment numbers up by encouraging new patients to stay registered and offering tips for patients with limited computer access or skills.

What is Mana Health?

Mana Health, a health IT developer, enables patients to sign up in a few simple steps. When a patient registers, Mana’s system uses data (like demographics and the patient’s medical record number) to match up the patient with her EHR. This automated verification system means an efficient, successful enrollment process for practices and patients.

What is AVS in Inova Health?

Working closely with its partners, Inova Health revised the after-visit summary (AVS) to make the benefits of EHRs salient, highlight clear action steps, and encourage immediate action. Analysis suggests that the revised instructions led to a 10% increase in the probability of online patient portal activation.

What is Patient Empowerment?

There are many definitions for patient empowerment. In general, Patient empowerment is a practice that encourages patients to become more actively involved in the services offered by healthcare providers.

Why is Patient Empowerment Important?

Evaluation of health services naturally depends on patient outcomes. However, recently this assessment has changed. Health care evaluation began to be equated with patient satisfaction.

Patient Empowerment Improves Engagement

Patient empowerment is not just a concept related to health outcomes, it also improves interaction between healthcare organizations and patients. It encourages better communication and minimizes the chance of misdiagnosis. The success of patient interaction tools such as the Patient portal is determined only by the patient using the application.